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How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Behavioral Science For Agencies: Copywriting
Interview: Bri Williams, behavioral scientist, on designing customer journeys that change behavior
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
The replication crisis: How to avoid basing your marketing on bogus findings
How indulgence brands can benefit from moral licensing
How small behavioral shifts can help make you happier
How Hendrick's distinctive use of nostalgia explains their marketing success
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
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Last Updated: August 20, 2026
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