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A/B Testing 101: A Crash Course for Product Managers
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Simple explanation of A/B Testing
The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
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Webinar: A/B Testing 101 by Booking.com Product Manager, Saurav Roy
What is A/B Testing in Design & User Experience Research
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Stanford Seminar: Peeking at A/B Tests - Why It Matters and What to Do About It
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Last Updated: August 12, 2026
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