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Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
How Hendrick's distinctive use of nostalgia explains their marketing success
Behavioral Science For Agencies: Copywriting
Interview: Bri Williams, behavioral scientist, on designing customer journeys that change behavior
The replication crisis: How to avoid basing your marketing on bogus findings
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
How small behavioral shifts can help make you happier
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Last Updated: August 21, 2026
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