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Importance of Consumer Behaviour : Understanding the Buying Mind
Reference groups and consumer behaviour
Mod-12 Lec-32 Consumer Groups and Reference Groups
Reference Groups
Reference Groups Influence on Consumer Behavior: Examples of Group Dynamics
How Do Reference Groups Influence Consumer Behavior - Designer Brands Spotlight
Reference Groups in Marketing v2
Role of Reference Group & Family in shaping Consumers’ Behaviour
Group Influences on Consumer Behavior
CBB - Week - 08 Part 02 The Role of Family and Reference Groups in Shaping Consumer Behaviour
MKTG 305 - SESSION 10: REFERENCE GROUP AND WORD-OF-MOUTH
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Last Updated: August 15, 2026
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