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The IPA Databank study summary
IPA Databank study 2021
Les Binet and Peter Field present their new research 'Effectiveness in Context' at EffWeek #2018
The IPA Databank study
Global Perspectives: Peter Field
Advertising Effectiveness Expert Peter Field on the IPA Eff Test
In Conversation with Peter Field and Les Binet: The big changes in the evaluation landscape
Financial Cost of Dull Content with Peter Field’s Data
Peter Field on brand building by 'doing'
In Conversation with Peter Field and Les Binet: When is ROMI the right metric
Les Binet and Peter Field
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Last Updated: August 24, 2026
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