Background to The Irrational Consumer
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Main Features
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Developments
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Decoding the Irrational Consumer | Darren Bridger
The irrational consumer (version 1)
Consumer Irrationality and Market Failure (Live Session)
The psychology behind irrational decisions - Sara Garofalo
Fear Selling as an Irrational Consumer Behaviour
TV and Irrational Consumers
The decline of consumer irrationality: Itamar Simonson at TEDxBayArea
Behavioural Economics
BX2015: Irrational consumer = irrational markets
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Consumer Irrationality
Expert Insights
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Last Updated: August 21, 2026
Conclusion
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Disclaimer: Disclaimer: All information is compiled from publicly available data, media reports, and analysis. Actual details may vary.
