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History
Stay updated on Adalia Consumer Behavior Lab's newest achievements.
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Interview: Adam Alter, NYU marketing professor and author of Irresistible
How Hendrick's distinctive use of nostalgia explains their marketing success
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Consumer Behavior Lab
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing
Marketing Behavioral Research Lab
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
AMA DocSIG Webinar | Mastering the Consumer Behavior Track with Dr. Peggy Liu
Deep Dive
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Last Updated: August 21, 2026
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